About us
About Us
We make it easy to book great Iceland experiences with partners you can trust. Fewer tabs, fewer messages, and a smoother trip from the moment you land.
About us
Who We Are
Tours of Iceland was created in 2023 and is run by an Icelandic family with deep roots in the local travel sector. We built a marketplace so travelers could request transfers and private tours once — and receive tailored offers from vetted Icelandic guides and operators instead of hunting dozens of sites. Our partners are reputable, insured, and chosen for reliability. Registered company: Tours of Iceland ehf.
Our Values
Our values
Making transparent decisions with a primary focus on meeting our clients' needs. by providing information and insights promptly and openly.
Customer Support
Reach us at [email protected] or via the contact page — we typically reply within a few hours during business hours.
Iceland's Nature
Iceland is famous for its unique scenery and natural beauty, We are excited. to assist you in responsibly exploring everything that Iceland has to offer.
Have an Idea
Let us work with you to bring your vision to life. With our expertise and dedication, we can help transform your idea into an adventure of a lifetime.
Why Tours of Iceland
We connect visitors with local guides, drivers, and tour operators for transfers and private tours — with clear pricing where quoted and a simple request-to-offers flow for custom trips. You compare options from partners we vet for safety and service.
What travelers ask us most
The booking process was incredibly smooth. We got multiple offers within a day, compared options easily, and our driver was waiting right at arrivals. Highly recommend for anyone visiting Iceland.
We requested a custom South Coast tour and received three tailored itineraries. The partner we chose was knowledgeable, flexible, and made the whole trip feel effortless.
Our Mission & Vision
Our mission is to help our clients create once-in-a-lifetime adventures at affordable prices and create jobs for local guides and smaller Icelandic travel companies that sometimes have a hard time reaching clients. Our suppliers have so much to offer: experience, equipment, knowledge and are eager to share all that they have to offer.
Tours of Iceland focuses on fair, transparent value: quoted prices include what we list — no surprise fees on transfers. Where we match or beat comparable published offers, we say so upfront. If you see a better like-for-like deal, tell us and we will do our best to align with our partners.
