Stories
Ways to save in Iceland without compromise
Iceland is known for high consumer and grocery prices, most tourists find these prices shocking but they are mostly shopping in the wrong places.
Iceland is known for high consumer and grocery prices. Most tourists find these prices shocking, but they are mostly shopping in the wrong places. With a few local tips, you can stretch your budget significantly without missing out on anything.
Shop at Bonus, Kronan, or Netto instead of the convenience stores near tourist areas. These supermarkets offer prices 30-50% lower than the 10-11 shops you will find on every corner in Reykjavik. Buying groceries and preparing simple meals is one of the easiest ways to save.
Tap water in Iceland is some of the purest in the world — skip bottled water entirely. Bring a reusable bottle and fill it anywhere. The hot water from the tap smells faintly of sulphur (it comes straight from geothermal sources) but the cold water is pristine glacial melt.
For activities, compare operators on platforms like ours before booking. Prices for the same tour can vary significantly between providers. Free attractions — including many waterfalls, hiking trails, and geothermal areas — are among Iceland's best experiences. Seljalandsfoss, Skogafoss, and the Reykjadalur hot spring hike cost nothing but time.